Generative Engine Optimization, or GEO, describes approaches for making content more understandable and useful to generative search and answer systems.
GEO and SEO belong together
GEO should not be treated as a complete replacement for SEO. Accessible websites, clear structure and genuinely useful content remain important.
The Humplify approach
Human Web starts with buyer questions and available company sources. If a company-specific fact is missing, the Evidence Gate surfaces the gap rather than allowing the system to invent the claim.